aixcentric

The joke I got in my Christmas cracker last week wasn’t entirely accurate: ‘Why do French people eat snails?’ Answer….’Because they don’t like fast food’.

But as we know, many of them really really do.  For instance, France is now Macdonald’s second most profitable market, after the US, which is surprising given the animosity there was towards the brand when we first arrived in Provence.  Much of the turnaround has been steered by their CEO who has introduced salads, patisseries, local produce and, thumbs up to him, little books in many ‘Happy Meals’ instead of plastic toys.

So perhaps the news that KFC has just opened in Marseille’s Vieux Port isn’t surprising, and perhaps too they will adapt their offers to local tastes. I just question whether a bright eye-catching American brand is best placed in the historical centre of France’s oldest city, especially after MPG2019.

It’s now open, at 4 quai de Rive Neuve.