Following its launch in Paris, Airbnb is now turning to Provence to market ‘experiences’ for holidaymakers looking for cookery classes, art lessons, or diving sessions, as well as their accommodation. ‘We are giving locals in Provence the opportunity to share their passions and subjects of interest with travellers’, explained their director for France-Belgium.

Take holiday-makers for picnics in the calanques….
Already there are offers to lead hikes in the calanques, take people sailing and introduce them to the techniques for making rosé. A dozen offers altogether which they say will grow…Paris now offers over a hundred with new ones each week. Eventually ‘Experience’ will cover the whole country.
Individuals simply post their announcement on http://www.airbnb.fr/experiences with any photos, and a price: Airbnb will take 20% commission.
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