With the holiday season starting, it’s interesting to read the emerging tourist figures from 2016.
Most visited attraction in Aix was the Caumont Centre d’Art, +37% with 320,000 entries. After that came the Musée Granet (+5%/175,477), Memorial des Milles (+16%/87,687), Grand Théatre (77,342) and Cézanne’s Studio (62,679).
Visitor numbers to the tourist office during 2016 were down 12% but visits to the town website grew 11%, with Facebook, Instagram and Twitter hits all increasing.
It is thought that terrorist incidents led to lower numbers of foreign tourists to France during the year. The Ile de France was down 12.4% with Paca next, down 6%. This was despite the football matches attracting fans during Euro 2016. Drilling into the stats a little more shows Bouches-du-Rhone with 3.8%
fewer visitors but Pays d’Aix only marginally affected. Aix had, however, a slight rise in numbers of French visitors.
Again, nights spent in hotels in Paca were down 4.9% but up 4.2% in Aix, mainly due to there being more hotel rooms available.
At the tourist office, 9th August was the busiest day ever with 807 visitors; and they are pleased with the success of the City Pass, with sales up 46%….that’s 650 sold. And if you want more info on this, here is the link: http://www.aixenprovencetourism.com/en/destination/plan-your-trip/tourist-pass/
Source of numbers: OT Aix