This is a massively popular event and I read that places are filling up fast. http://www.vins-sainte-victoire.com/fr/actualites/86/rallye-le-nombre-maximum-de-participants-va-bientot-etre-atteint. The official closing date for registrations is Friday 16th September but it could be full earlier.
The rally, which is the 15th, was started to celebrate the awarding of AOC status to the Sainte-Victoire vineyards. This year it takes place on Saturday 22nd October and centres on Trets. The route takes participants around the local vineyards which have food and wine tastings organised for them and it ends with a cocktail dinatoire and a bottle of wine for each adult participant. Here is the programme (pdf) with details and a map: programme It’s fun and a good way to explore some of the lovely vineyards that surround us.
Bon courage!
aixcentric 
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